Drawing inspiration from the 1958 French film ‘Along the Coast’, my approach to this project was to infuse every element with an organic, handcrafted essence reminiscent of the French Riviera.
The gentle breeze tousling your scarf or the nostalgia of a handwritten postcard sent home. These subtle details evoke the essence of seaside serenity and artisanal charm, woven seamlessly into the design.
I played a multifaceted role that involved multiple key responsibilities.
In the lead-up to the runway; I designed and animated the runway's digital invitation, which was sent to guests. This involved creating a visually appealing and interactive invitation that effectively conveyed the theme and atmosphere of the show, enhancing the guest experience and anticipation leading up to the event.
I also created a billboard design utilising the collection's coral motif. I liaised with external print and advertising companies to arrange impactful streetside billboards. This required coordinating with multiple stakeholders, managing timelines, and ensuring that the final output met the high standards of the project.
Additionally, I curated a comprehensive runway mood board that encapsulated the essence and mood of the collection. This involved extensive research and creative direction to ensure that the mood board effectively communicated the vision and theme of the collection.
Created using Adobe Creative Suite – Photoshop, After Effects & Illustrator.
