Odyssey — Shona Joy

‘Odyssey’ Boyfriend Oversized T-Shirt for Shona Joy “Embark on a voyage through the Aegean Sea with a symphony of blues that captures the essence of adventure, from pastel-skied hues to azure and navy.” For Shona Joy’s latest 'Odyssey' collection I was tasked with creating a Graphic T-shirt. Inspired by the Greek Isles, I utilised the range’s distinctive colour palette. Collaborating closely with the Head of Brand and Creative Director, our goal was to achieve a design that reflected the essence of the collection.

To bring this vision to life, I started by working with gouache paints to create organic shapes that captured the natural beauty and vibrant atmosphere of the Greek Isles. Once the initial designs were complete, I digitally rendered and refined them, ensuring they were print-ready. The final designs successfully combined traditional artistic techniques with modern digital processes.